This is an interesting post by a college graduate who chose to write his thesis about blogging.

To give a brief over view of the paper, it was written for people who have a basic understanding of Blogs. I looked at how Blogs have impacted business and communication, how some Blogs create revenue, how some companies are using Blogs, how Blogs greatly boost the spread of information, how Blogs add richness to the media landscape, how Blogs work in the Long Tail, how some companies are tracking the Blogosphere and what the future of Blogging may be.

He claims to have surveyed 174 Technorati ranked bloggers, and then analized the results. He put together some nice stats about blogging such as:

85% allow comments on their blogs
33% use Google Adsense
22% use BlogAds
45% generate no revenue
40% generated under $5,000 per year
4% generated over $100,000 per year

This is a long thesis, 145 pages at 4.5 Megs stored as a PDF.

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