Earlier this week WebmasterRadio featured an interview with Jan of JanSense.com which covered Adsense and the new YPN network.

Darren, posted about the show and includes a bit of pointers named during the show:

• Jen said that EPC (earnings per click) is higher than Adsense - probably due to lack of publishers at present.
• Both CTR and Relevancy of Ads have increased in the past few days.
• YPN Seem to be hand reviewing sites that are on the network at this stage which will be good for attracting advertisers as only best sites will have the ads. This is a great selling point for YPN and will distinguish itself from Adsense which is sadly getting a reputation for having a lot of Scraper sites as publishers.
• Between the YPN and Adsense they have pretty comparable in earnings potential - but YPN could well be pulling ahead in the last few days.
• Seems to be more corporation ads and less Mom and Pop type ads on YPN (perhaps explaining the higher EPC also?).
• YPN is a little slower in getting ads up on new pages than Adsense - but its early days.
• YPN doesn’t have any alternate ad serving yet which is a big disadvantage - so you get Public Service Ads or Blank spots on your site.

This entry was posted on Saturday, August 20th, 2005 and is filed under YPN Tips and News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.